Wicked Gud

WickedGud is a health-focused food brand founded in 2021 by Bhuman Dani to reinvent everyday comfort food with healthier alternatives. The company offers noodles, pasta and snacks made from nutrient-rich superfoods, combining familiar taste with improved nutritional positioning. Its products are designed to make healthier eating convenient, enjoyable and accessible for modern consumers. WickedGud is expanding beyond a primarily direct-to-consumer proposition into a broader omnichannel food brand, building distribution across modern trade, general trade and digital platforms while developing new formats such as cup noodles and Korean-style spicy noodles.